The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Leong Wai Kum Public Relations: A Rhetorical Approach

Public Relations: A Rhetorical Approach prepares you for the dynamic field of public relations

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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Leong Wai Kum Public Relations: A Rhetorical ApproachDiscover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean Nol Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of