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Robert Burdette
Petite in size but comprehensive in scope
he explores intriguing questions such as: Can giving employees bonuses harm productivity
Discover Your Strengths
Marketing Corporate Image : The Company as Your Number One Product Condition:Very Good Robert BurdetteInfluence consumer choices, build brands, pre sell new products or services, and add value to your company in the minds of customers and investors simply by treating company image as your number one product. Based on exclusive interviews with successful image makers, this book skillfully analyzes the advertising strategies of top corporations like General Electric and GTE. Also explores the concept of "advocacy advertising" campaigns that ally the
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